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Saturday, May 31, 2008

'Sex and the City' pulls in $26.1m opening day

Thanks to a massive media blitz leading up to its opening on Friday, New Line/HBO's Sex and the City posted an eye-popping $26.1 million opening day on Friday, crushing estimates and smoking last week's blockbuster champion Indiana Jones and the Kingdom of the Crystal Skull, who posted just $12.2 million over its sophomore Friday. If things continue at this pace look for Sex in the City to post a gargantuan $70+ million opening weekend, compared to a painful 60+% drop for Indy IV.

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