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Monday, August 3, 2009

'Funny People' bounces 'G-Force' for top spot with $23.4m, July 31-Aug. 2, 2009

Producer extraordinaire Judd Apatow's return to directing after a two year hiatus was cause for celebration, as the producer/writer/director's latest comedy Funny People topped the weekend with an estimated $23.4 million. The film bumped last weeks' champ G-Force to third, while Warner's Harry Potter and the Half Blood Prince held on to second place with $17.7 million. Fox's family film Aliens in the Attic finished in a disappointing fifth place with $7.8 million.

With comedic A-listers Adam Sandler and Seth Rogen joining forces for the first time in their respective careers, Universal's Funny People claimed the No. 1 spot this weekend with $23.4 million. The third film directed by Judd Apatow, following 2007's blockbuster Knocked Up ($30.6m opening, $148.7m total) and 2005's sleeper hit The 40-Year-Old Virgin ($21.4m, 109.4m), Funny People beat out a solid sophomore frame from G-Force and a small drop from Warner's Harry Potter.

Averaging a strong $7,795 in 3,007 theaters, the R-rated pic's internals aren't nearly as robust. The hefty $75 million budgeted release saw a 15% drop in ticket sales from Friday to Saturday, indicating tepid word of mouth. If the trend continues next weekend, the film will have a nearly impossible chance to reach $100 million domestic.

Warner's blockbuster Harry Potter and the Half-Blood Prince held its spot to move ahead of last week's champ G-Force, as the sequel fell less than 40% to $17.7 million. With many IMAX locations moving from Transformers 2 to Half-Blood Prince (166 in total), the $250 million budgeted pic managed to boost its domestic cume to $255.5 million. After a rocky sophomore frame that saw the film drop a stunning 62%, the film has rebounded and now looks on pace to reach $300 million. It's currently the fourth highest grossing film of 2009, behind Transformers: Revenge of the Fallen, Pixar's Up, and Warner's The Hangover.

Internationally, Half-Blood Prince continues to dominate, raking in another strong $42.7 million in 64 markets, bringing its overseas haul to a whopping $492.3 million. Worldwide, the sixth installment in the Harry Potter series has grossed $747.8 million.

Disney's kidpic G-Force slipped 46% to third with $17.1 million, bringing its 10-day cume to $66.5 million. At its current pace, look for the film to surpass $100 million domestic.

With Apatow's Funny People grabbing much of the date crowd this weekend, The Ugly Truth took a 53% hit in its sophomore frame, bringing in $13 million this weekend. In ten days, the Sony pic has grossed a strong $54.5 million. Starring Katherine Heigl and Gerard Butler, the $38 million budgeted romantic comedy should hit $90 million domestic by the end of its run.

Fox's kidpic debut Aliens in the Attic opened with $7.8 million, averaging a weak $2,511 in 3,106 theaters. The poorly reviewed release won't last long in the top ten.

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