Though early reports have varied, it looks like Pixar/Disney's animated family adventure "Up" is headed toward a weekend gross in the high $60+ million range. Slashfilm reported first that inside sources put Up's Friday bow at $20.4 million. Variety is now reporting that Disney estimates put the film's Friday take at $21.4 million, which would make it the second biggest opening day in Pixar history (behind only Wall-e's $23.2 million Friday haul).
Playing in 3,766 theaters, Up already set a record for most 3-D screens launched at 1,530. That number should help its weekend total immensely given the better ticket margins for 3-D equipped theaters.
Easily the best reviewed film of the year thus far, with critics polled by Rottentomatoes.com giving the film a stellar 98% "fresh" score, look for word of mouth and a huge Saturday to push Up towards a $66-70 million bow. The two biggest openings in studio history are 2004's The Incredibles with $70.5 million and 2003's Finding Nemo wit $70.3 million.
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