With one of the most intriguing Superbowl matchups in recent history set to begin this Sunday (New England potentially making history as only the second team to ever go undefeated in a season), numbers from the usually slow Superbowl weekend should slump even further this year.
Counter-programming usually works well around this time (read: romantic comedies), but a recent trend has been targeting teens with low profile horror-thrillers, like last year's "The Messengers" and 2006's "When a Stranger Calls." This year's token thriller is Lionsgate's The Eye starring Jessica Alba, focusing in on 2,436 theaters this weekend. Also opening is the romantic comedy Over Her Dead Body in 1,977 theaters, comedy Strange Wilderness in 1,208 theaters, and finally Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour in 3D in 683 houses.
Past Superbowl Weekend Champs:
Boogeyman (2005): $19m
When a Stranger Calls (2006): $22m
The Messengers (2007): $14.7m
Look for The Eye to triumph with $15 million this weekend. And as an added bonus, be on the lookout at the beginning of the third quarter of the Superbowl, as a special new Wall-e trailer from Pixar hits the airwaves.
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